Designing a traditional brewery and beer brand identity.
March 18th 2014
Paper & Pen, Illustrator, Photoshop
- This is a personal project made to learn about the branding of both a company and it's product and how these tie together.
- "Ad Hops" was chosen due to the attention beer brands have gotten in recent years, as well as a personal interest in beer.
The project is the breweries branding for Ad Hops, as well as two versions of a product, Magnum Hopus. Research was made into a lot of different micro-brewery companies, as well as bigger beer corporations' brands, to understand exactly what a brewery and beer branding consists of.