March 18th 2014
Paper & Pen, Illustrator, Photoshop
Designing a traditional brewery and beer brand identity. Defined as a "modern brewery set up in an old monestary using old techniques", Ad Hops is designed to blend traditional design elements with modern trends.
This is a personal project made to learn about the branding of both a company and it's product and how these tie together.
"Ad Hops" was chosen due to the attention beer brands have gotten in recent years, as well as a personal interest in beer.