• Pedro Björn

  • Senior Product Designer

As a committed and driven Senior Product Designer, I focus on UX, UI, and Visual Design, but I’m also experienced in User Research, Design Operations, Agile Methodologies and Front-end Development. Fast learning and attentive, I cherish feedback in order to grow and produce the best possible value for customers and businesses alike.

I grew up in Portugal and moved to Sweden in 2010 to explore my other home, and to find new challenges. I’m interested in art, cinema, tech, and I’m always eager to take on new hobbies, while working on personal projects in graphic design or table-top games.

Core Skills

  • Product Design
  • UI i.e. User Interface Design
  • UX i.e. User Experience Design
  • Facilitation & Collaboration
  • Product Management
  • Visual Design

Technical Skills

  • Design Tools e.g. Figma, Sketch, Balsamiq
  • Prototyping e.g Figma, Front-end, Framer
  • Project Management e.g. Confluence, Jira
  • Collaboration e.g. Miro, Mural, FigJam
  • Adobe Suite e.g. Miro, Mural, FigJam
  • Front-end e.g. HTML, CSS, JavaScript

Senior Product Designer - H & M Hennes & Mauritz AB

2021 / 01 - Current

At H&M I’ve held a range of responsibilities, from working on features centred around fashion style and customer activation, guiding the end-to-end design process, to leading the UX revamp of the global Web Experience. I was also deeply involved in numerous design process initiatives from the Accessibility and AIxDesign groups, to supporting the Design System and Design Ops teams.

Key Responsibilities

  • Product Design
  • User Research
  • Design Operations

Key Achievements

  • Lead the global UX revamp of the web experience, aligning dozens of teams around Web & Desktop redesigns, providing communication, coordinating usability studies and implementation.
  • Lead the ideation-to-prototype at a company record speed, with a time to market under 6 months.
  • Revamped and improved the Digital Stylist project, reaching 200% more activations.

Product Designer - Sportamore AB

2018 / 01 - 2020 / 12

At Sportamore I was responsible for introducing a formal UX and UI design process for a big update of the ecommerce sites, as well as establishing the process of collaboration between design and development.

Key Responsibilities

  • Product Design
  • UI design
  • UX design
  • Visual Design

Key Achievements

  • Redesigning the e-commerce experience at Sportamore through UX, UI and Visual Design.
  • Established and implemented the Design System, Token System and Pattern Library.
  • Introduced and established user research and data analysis into the design processes.

Product Designer - Granditude AB

2014 / 09 - 2018 / 01

Initially tasked with the development of a prototype for the companies data analytics cloud solu- tion, I also ended up handling the brand identity, user experience, marketing, and worked as a UX / front-end design consultant for some clients as well.

Key Responsibilities

  • Product Design
  • UI design
  • UX design
  • Front-end Development

Key Achievements

  • Designed, developed and managed the development of the data app.
  • Designed and developed the web-site and marketing.
  • Refined the brand identity.
  • Worked as a UI and front-end design consultant.

Junior Technical Artist - Plotagon AB

2013 / 01 - 2014 / 03

After a 6 month internship, I was hired as a Junior Unity Developer, and worked with the implementation of art assets into the Unity engine, and ensured the content was consistent.

Key Responsibilities

  • Content Quality Inspector
  • Unity Scene Lighting
  • Unity Environment Art
  • Developing Unity Tools

Key Achievements

  • Constructed environments out of provided assets.
  • Tested the app for bugs and maintained quality.
  • Provided tools that facilitated the artists' workflow.
  • Coordinated between the artists and developers.
Education
Languages
  • English Fluent
  • Portuguese Fluent
  • Swedish Proficient
  • Spanish Minimum

You can email me at

hello@visualbear.com