Ad Hops
Brand Design
Duration
March 18th 2014
Responsibilities
Brand Design
Tools
Paper & Pen, Illustrator, Photoshop
Designing a traditional brewery and beer brand identity. Defined as a "modern brewery set up in an old monestary using old techniques", Ad Hops is designed to blend traditional design elements with modern trends.
Challenge
This is a personal project made to learn about the branding of both a company and it's product and how these tie together.
Goals
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"Ad Hops" was chosen due to the attention beer brands have gotten in recent years, as well as a personal interest in beer.
The project is the breweries branding for Ad Hops, as well as two versions of a product, Magnum Hopus. Research was made into a lot of different micro-brewery companies, as well as bigger beer corporations' brands, to understand exactly what a brewery and beer branding consists of.
