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Pedro Björn
- Design Lead
- hello@visualbear.com
A Design Lead with 10+ years of experience in product design in software as a service and ecommerce. I am passionate about building human-centered experiences and leading cross-functional teams to learn fast and build impact.
Design Leadership
- Design Strategy
- Cross-functional collaboration
- Design ops
- Mentorship
Product Design
- UX/UI
- Design Systems
- User Research
- Accessibility
Technical Skills
- Figma
- Adobe Suite
- HTML, CSS, Javascript
- Jira, Miro
Design Lead - Quizrr AB
2024 / 09 - Current
At Quizrr I've been leading the Design strategy, culture and ways of working, leading two designers and three teams in reshaping our worker training ecosystem, consisting of a Dashboard and eLearning software as a service. An emphasis on leading workflows using AI to do more with less, as well as incorporating AI into our ecosystem, such as translations and beyond.
Key Responsibilities
- Design Leadership
- Design Strategy
- Design Operations
- AI Best practices and workflows
Key Achievements
• Drove discovery for a new eLearning experience leading to a Proof of Concept within two months, testing with users, defining the direction of our products.
• Accelerated our delivery by almost 50% by establishing design delivery standards and workflows, as well as reviews for increased quality.
• Established AI-first workflows and ethical AI practices across design processes.
• Implemented Learning Experience Design principles to enhance user engagement and knowledge retention.
• Advanced prototyping capabilities using Figma and Cursor for rapid iteration and testing.
Senior Product Designer - H & M Hennes & Mauritz AB
2021 / 01 - 2024 / 09
At H&M I've held a range of responsibilities, from working on features centred around fashion style and customer activation, guiding the end-to-end design process, to leading the UX revamp of the global Web Experience. I was also deeply involved in numerous design process initiatives from the Accessibility and AIxDesign groups, to supporting the Design System and Design Ops teams.
Key Responsibilities
- Product Design
- User Research
- Design Operations
Key Achievements
• Lead the global UX revamp of the web experience, aligning dozens of teams around Web & Desktop redesigns, providing coordination of usability studies and implementation, leading to an increase of 27% in sessions and a drop of 11% in single-page sessions on the index page.
• Co-founding the Design AI Circle and driving AI usage in design processes such as research summaries.
• Lead the ideation-to-prototype at a company record speed, with a time to market under 6 months.
• Revamped and improved the Digital Stylist project, reaching 200% more activations.
Product Designer - Sportamore AB
2018 / 01 - 2020 / 12
At Sportamore I was responsible for introducing a formal UX and UI design process for a big update of the ecommerce sites, as well as establishing the process of collaboration between design and development.
Key Responsibilities
- Product Design
- UX design
- UI design
- Design System
Key Achievements
• Redesigning the e-commerce experience at Sportamore through UX, UI and Visual Design.
• Established and implemented the Design System, Token System and Pattern Library.
• Introduced and established user research and data analysis into the design processes.
Product Designer - Granditude AB
2014 / 09 - 2018 / 01
Initially tasked with the development of a prototype for the company's data analytics cloud solution, I also ended up handling the brand identity, user experience, marketing, and worked as a UX / front-end design consultant for some clients as well.
Key Responsibilities
- Product Design
- Front-end Development
- Branding
- Visual Identity
Key Achievements
• Designed, developed and managed the development of the data app.
• Designed and developed the web-site and marketing.
• Refined the brand identity.
• Worked as a UI and front-end design consultant.
Junior Technical Artist - Plotagon AB
2013 / 01 - 2014 / 03
After a 6 month internship, I was hired as a Junior Unity Developer, and worked with the implementation of art assets into the Unity engine, and ensured the content was consistent.
Key Responsibilities
- Content Quality Inspector
- Unity Scene Lighting
- Unity Environment Art
- Developing Unity Tools
Key Achievements
• Constructed environments out of provided assets.
• Tested the app for bugs and maintained quality.
• Provided tools that facilitated the artists' workflow.
• Coordinated between the artists and developers.
- 2011 - Professional Degree in Game Design - Future Games, Sweden
- 2009 - Bachelors in Design, Erasmus - IUAV Universita de Venezia, Italy
- 2006 - Bachelors in Design - IADE University, Portugal
- 2002 - GCSE & IB Diplomas - St. Julian's School, Portugal
- English Fluent
- Portuguese Fluent
- Swedish Proficient
- Spanish Minimum
