June - August 2014
Paper & Pen, Illustrator, Photoshop
Designed for an Iberian lynx awareness group, Projecto Lynx, was made as a good will project to support the endangered wild Iberian lynx. The group had an existing brand, however it needed to be remade.
This included a logo and brand direction, with research made into animal-based logos, and other lynx themed logos.
There was an effort to avoid likeness to sports teams logos, which tend to have a very specific styling. Instead, a more minimal, frontal approach to the lynx head was taken.
Projecto Lynx was in need of a logo redesign. Having an established brand and identity, they wanted to take their cause to the next level, and this required an icon and logo that would enforce their legitimacy.
- Redsign the existing logo so as to elevate the Projecto Lynx identity and reputability.
- Provide assets and guidelines so existing and future Projecto Lynx members can use the Logo and updated identity accordingly.